Forbes | Four Food Tech Trends That Will Still Be Trending In 2021

Originally published in Forbes by Jennifer Kite-Powell

Michael Lavin, founder and managing partner of Germin8 Ventures, says over the past decade, consumers have shifted their mindset around food in exciting ways.

“Whereas we once favored convenient nutrition at low-cost, over time we have placed greater importance on clean labels and wholesomeness, and now consumers want functional, health-supportive ingredients as well,” said Lavin.

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