Following Positive Agricultural Field Trials, Crop Enhancement Expands Go-To-Market Team

Following Positive Agricultural Field Trials, Crop Enhancement Expands Go-To-Market Team


Rodrigo Bermudez to Spearhead Global Business Development, Nandang Holil to Lead Commercialization in Indonesia


SAN JOSE, Calif.—May 1, 2018: Crop Enhancement Inc., an innovator of sustainable agrochemicals for enhancing crop yields, has strengthened its go-to-market team with the appointment of two experienced agricultural business development executives. Rodrigo Bermudez joins as vice president, global business development, and Nandang Holil joins as Indonesia country director. Crop Enhancement is gearing up for commercialization of its non-toxic crop protection technology, CropCoat®, following successful field trials with cacao growers in Indonesia. Field testing with coffee growers is also underway in Central and South America, and the program is being expanded to other high-value specialty crops including tree fruit, vegetables, and berries in the United States.

Mr. Bermudez brings to Crop Enhancement 25 years’ experience in agribusiness, including senior management and operations roles with Munger Farms (chief operations officer for blueberries), Harry & David (director of orchards), and Apio (director of procurement for fresh salads). Prior to returning to the US, Mr. Bermudez ran his own company in Mexico for a decade providing specialized business development and technical marketing services to globally recognized agriculture-related enterprises helping them to successfully penetrate the Latin American agribusiness markets involving production, post-harvest technologies, and new crop inputs.

“As a grower myself, catering to brands that have set high standards for quality and sustainability, I am eager to introduce growers and channel partners in key markets around the world to the CropCoat product,” said Rodrigo Bermudez, vice president of global business development for Crop Enhancement. “We can equip growers with a highly effective crop protection solution that boosts yields and makes the lives of field workers safer by eliminating toxic chemicals.”

Crop Enhancement’s CropCoat product is highly effective for boosting cacao yields

The company’s momentum in Indonesia is growing as successful results from its cacao field trials have shown double-digit yield improvements above today’s toxic pesticide regimen. Cacao, the purest form of chocolate and the highest source of antioxidants of all food, is among the top four crops produced in Indonesia, which is the third-largest producer of cacao worldwide.

Nandang Holil, who will spearhead Crop Enhancement’s go-to-market strategy and partnerships in Indonesia, brings to Crop Enhancement 35 years’ experience in the agrochemical industry in the ASEAN region, particularly in Indonesia. Mr. Holil recently completed a 17-year career at DuPont, culminating in his dual roles as business manager of DuPont Crop Protection Indonesia, and director of PT. DuPont Agricultural Products Indonesia. During this time, he simultaneously led CropLife Indonesia as its chairman for nine years, driving general industry and governmental efforts related to crop protection initiatives. Prior to DuPont, Mr. Holil held marketing, product development, regulatory, and agronomic roles in Indonesia at Rohm & Haas, ICI/Zeneca, and Uniroyal. He is an active member of the Indonesian Entomology Society.

“Crop Enhancement offers game-changing technology for growers in Indonesia that delivers life-changing benefits,” said Nandang Holil, Indonesia country director for Crop Enhancement. “Indonesian cacao growers are very excited about using CropCoat to boost crop yields. I’m eager to see this advanced technology adopted broadly so that growers here can better compete on the global stage for the attention of leading food manufacturers.”

Crop Enhancement has also significantly expanded its operations over the past 12 months, with the appointment of new technical team members, the formation of an expert advisory board, and the relocation of its HQ to Silicon Valley.

“We’re extremely encouraged by the results of our cacao trials, where we see an excellent product-market fit. This validation of Crop Enhancement’s technology has already resulted in field trials placed on other high-value crops in geographies across the globe,” said Kevin Chen, Ph.D., CEO of Crop Enhancement. “The expansion of our business team with the addition of Rodrigo and Nandang enables us to deepen existing relationships and forge new ones in North, Central, and South America, Asia, and Africa.”

Crop Enhancement’s products target crops worth over $100 billion annually across regions that include North America, Southeast Asia, Greater China, Latin America, and Africa. The company has developed proprietary films and formulations that modify plant surfaces (leaves, stems, fruit, and seeds) to improve their resistance to pests and diseases while reducing the need for harmful pesticides. Crop Enhancement’s formulations can also be applied with agricultural inputs like nutrients, fertilizers and other active ingredients, giving farmers the tools they need to reduce costs and increase yields.

Where to learn more about Crop Enhancement


About Crop Enhancement

Crop Enhancement is a venture-backed agriculture technology corporation based in San Jose, California. Founded by renowned materials scientist and serial entrepreneur Dr. David Soane, Crop Enhancement is developing sustainable agrochemical formulations that employ advanced and environmentally friendly chemistry to improve crop yields, eliminate or minimize toxic pesticide use, and enable precise and effective delivery of active ingredients and fertilizers. Visit us at


Media contact:

Tim Cox, ZingPR,, 650-369-7784