How China can support its increasing demand for organic, fresh, and safe food
“China’s government has set ambitious goals to improve the sustainability of its vast agricultural sector. But farmers won’t adopt sustainability practices unless new technologies also increase their profits. Meanwhile, important factors are intensifying the urgency of the problem in China:”
Ag Disruptor to Watch: Crop Enhancement Has Unique Approach
“Editor’s note: This piece is part of our cover story, “The Disruptors,” appearing in the November/December issue of AgriBusiness Global.
CropCoat, the signature product of San Jose, California start-up Crop Enhancement, doesn’t quite fit into any of the typical crop protection categories.
In fact, it works like no other that the ag market has seen before, according to CEO Kevin Chen.
While it’s sprayed on like a typical chemical, it’s unlike any pesticide. Instead, CropCoat acts as a shield, forming a non-toxic, microscopic film that modifies plant surfaces including the leaves, stems, fruit, and seeds to improve their resistance to pests and disease and decrease the need for pesticides.
Insect and pathogen resistance development is a non-issue (no, really). It is also fully compatible with conventional and biological products, and can fit into any IPM regime.”